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INTERNATIONAL DEVELOPMENT & BUSINESS ADVISORY
GREENILLA CATALYST
Catalyzing Sustainable Growth
Founded by
Dr. Aye Myae, PhD
Agricultural Economist | International Development Advisor | Entrepreneur | Food Systems SpecialistBusiness Consulting • Sustainability • Value Chain Development • International Advisory
About Greenilla Catalyst
Strategic insight. Practical solutions. Sustainable impact
Greenilla Catalyst is an international consulting and advisory practice dedicated to helping businesses, MSMEs, agri-food enterprises, and development organizations achieve sustainable growth and lasting impact.
Founded by Dr. Aye Myae, PhD, an international advisor, entrepreneur, educator, and Catalyste+ advisor with international experiences across Canada and Asia.We work with entrepreneurs, private sector organizations, government institutions, and development partners to identify opportunities, solve complex challenges, and design practical solutions that create measurable results.Our approach combines rigorous analysis, strategic thinking, and hands-on implementation support to help organizations improve competitiveness, strengthen value chains, enhance sustainability, and build resilience in a rapidly changing world.Whether supporting MSME development, export readiness, food processing initiatives, green entrepreneurship, or international development projects, we believe meaningful growth is achieved when innovation, sustainability, and local realities come together.
Experience Highlights
| Metric | Value |
|---|---|
| PhD | Agricultural and Resource Economics |
| Years of Experience | 15+ |
| Countries Worked | 4+ |
| Advisory Projects | 10+ |
| Publications | 5+ |
| Food Manufacturer & Entrepreneur | 7+ years |
| Client-Centered Approach | 100% |
Services
Practical expertise. Strategic solutions. Sustainable results.
Business & Economic Consulting
Strategic advisory services supporting business growth, investment planning, market positioning, market analysis, and sustainable development.
MSME Development & Export Readiness
Supporting small and medium enterprises to improve competitiveness, strengthen operations, access new markets, and prepare for export opportunities.
Sustainable & Green Entrepreneurship
Helping organizations and entrepreneurs integrate sustainability, resource efficiency, and green business practices into long-term growth strategies.
Agri-food & Value Chain Development
Providing technical and strategic support for food systems, agricultural value chains, market linkages, rural enterprise development, and sector competitiveness.
Food Processing, GMP & HACCP Advisory
Providing practical advisory, training, and implementation support for food safety systems, GMP, HACCP, quality management, and food processing operations.
Capacity Building & Training
Designing and delivering customized workshops, mentoring programs, technical training, and knowledge-sharing initiatives tailored to organizational needs.
Featured Engagement Areas
Bringing global experience and practical solutions to diverse business and development challenges.
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INTERNATIONAL EXPERIENCE
Greenilla Catalyst has supported businesses, institutions, and development initiatives across Canada and Asia, combining international perspectives with practical, locally grounded solutions.Countries of Experience:
Canada • Myanmar • Philippines • Japan
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SELECTED EXPERIENCE
Featured Project & International Experience
MSME Development & Enterprise Growth
Supported small and medium enterprises through business development, market access, operational improvement, and capacity-building initiatives to strengthen competitiveness and long-term sustainability.
International Advisory & Volunteer Consulting
Delivered advisory services through international development initiatives supporting entrepreneurs, cooperatives, producer groups, and local enterprises in Myanmar and the Philippines.
Food Systems & Value Chain Development
Provided technical and strategic advisory services for food processing enterprises, agricultural value chains, food safety systems, and market linkage development.
Training, Capacity Building & Knowledge Transfer
Designed and delivered workshops, mentoring programs, technical training, and practical guidance on food safety, business management, entrepreneurship, and organizational development.
Selected Projects
Representative examples of advisory, training, entrepreneurship, and international development initiatives delivered across Canada and Asia.
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Myanmar - Food Preservation & Packaging Technology
Designed and delivered technical training for MSMEs and food entrepreneurs.
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Philippines - Food Preservation & Circular Economy Initiative
Provided advisory services on strengthening business operations and accelerate growth.
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Myanmar - Export Readiness and Preparedness Development
Empowered MSMEs members with the practical knowledge and skills in export readiness/preparedness to enhance their capabilities for exporting.
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Philippine - Nueva Vizcaya Rice Value Chain Project
Developed PPP and business planning models supporting agricultural competitiveness.
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Canada - Specialty Food Manufacturing
Built and operated a consumer packaged food company supplying retail markets.
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Myanmar - Green Entrepreneurship & Innovation Training Program
Empowered youth entrepreneurs with green business practices, circular economy principles, and innovation skills to create sustainable enterprises with positive environmental and social impact.
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AREAS OF IMPACT
Working Across Sectors
Agriculture • Food Processing • Food Safety • MSMEs • Entrepreneurship • Sustainability • International Development • Capacity Building
Insights & Resources
Sharing practical knowledge for sustainable growth and organizational success.
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INTRODUCTION
At Greenilla Catalyst, we believe that knowledge sharing is an essential part of sustainable development and organizational growth.This resource hub brings together practical insights, technical guidance, training materials, and thought leadership articles covering business development, food systems, sustainability, MSME growth, and international development.
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RESOURCE CATEGORIES
Food Systems & Food Safety
Resources on food preservation, food processing, GMP, HACCP, packaging, quality management, and food safety best practices.
Sustainability & Green Entrepreneurship
Insights on sustainable business models, resource efficiency, circular economy approaches, and green innovation.
Business Development & MSMEs
Practical guidance on entrepreneurship, business planning, market development, competitiveness, and enterprise growth.
International Development & Capacity Building
Lessons learned, advisory experiences, training resources, and development-focused knowledge sharing.
RESEARCH & PUBLICATIONS
Selected Peer-Reviewed Publications
My research focuses on agricultural economics, food systems, food safety, traceability, consumer behavior, and sustainable development. These peer-reviewed publications reflect my commitment to evidence-based solutions that strengthen businesses, support farmers, and improve food systems.
PhD Research
1. Household Behavior with Respect to meat consumption in the presence of BSE and CWD. Myae, A.C. and Goddard, E. 2020. Canadian Journal of Agricultural Economics. 1-27.2. Importance of Traceability for Sustainable Production: a cross-country comparison. Maye, A.C. and Goddard, E. 2012. International Journal of consumer Studies. 36(2): 192-202.3. The Role of Psychological Determinants and Demographic Factors on Consumer Demand for Farm-to-Folk Traceability System. Myae, A.C. etal. 2011. Journal of Toxicology and Environmental Health. 74 (22-24): 1550-1574.
MSc Research
4. The Study of Price Behavior of Vegetable Markets in Myanmar and Japan. Myae, A.C. et al. 2026. J.Fac.Agr.Kyushu Univ. 50(1):139-146.5. The Spatial Integration of Vegetable Markets in Myanmar. Maye, A.C. et al. 2005. J.Fac.Agr.Kyushu Univ, 50(2): 665-683.
Conference Papers/Posters/Articles
1. "Public Preference for Traceability and Animal-Testing in Response to CWD: A case study about those who obtain venison from their own hunting or hunted source” Myae, A.C. and Goddard, E. (May 2-3, 2013) at the Alberta Agricultural Economics Association Visions 2013 Conference, Red Deer, Alberta, Canada.2. “Risk Perceptions/Attitudes towards Venison and Household Meat Purchasing Behaviour”. Myae, A.C. and Goddard, E. (June 25-27, 2012). Poster presentation and Poster Promoted Talk at the PrP Canada 2012 & Protein Folding and Disease Conference, Toronto, Ontario, Canada.3. “Efficient Risk Communication in the Face of Chronic Wasting Disease (CWD): the consumers’ perspective”. Myae, A.C. and Goddard, E. (August 30 to September 2, 2011) at the EAAE2011 Congress – Change and Uncertainty: Challenges for Agriculture, Food and Natural Resources, ETH Zurich, Switzerland.4. “The Political Economy of Chronic Wasting Disease (CWD) Testing in the Farmed Deer/Elk Population in Canada”. Myae, A.C. and Goddard, E. (May 16-19, 2011) at the PRION 2011 Conference, Montreal, Quebec, Canada.5. “Explaining Preferences for Chronic Wasting Disease (CWD) Management Strategies”. Myae, A.C. and Goddard, E. (May 16-19, 2011) at the PRION 2011 Conference, Montreal, Quebec, Canada
• Awarded Best Poster Award under the theme of “Managing Prion Disease Risks”.6. “Consumers’ behavior with respect to meat-demand in the presence of animal disease concerns: the special case of consumers who eat bison, elk and venison”. Myae, A.C. and Goddard, E. (July 2010) at the AAEA, CAES & WAEA Joint Annual Meeting, Denver, Colorado, United States.7. “Consumers’ behaviour with respect to trust in institutions and demographics: the special case of consumers who eat bison, elk and venison”. Myae, A.C. and Goddard, E. (May 2010) at the Alberta AgEcon Association (AAEA) Conference, Red Deer, Alberta, Canada.
• Awarded Second Best Poster Presentation Award8. “Consumers’ beliefs and perceptions about food safety and traceability: an exploratory analysis”. Myae, A.C. and Goddard, E. (March 2010) at the 3rd Annual Graduate Student Conference, Rural Economy Graduate Students’ Association, Edmonton, Alberta, Canada.9. “Consumers’ beliefs and perceptions about traceability systems for food safety: A comparison of Canada (English), Canada (French), and Japan”. Myae, A.C. and Goddard, E. (March 2010) at the Canada’s Prion Research Conference (PrP Canada) 2010, Ottawa, Ontario, Canada.10. "Traceability Evolution and Consumers' Perspectives in Canada and Japan, Myae, A.C. 2010. PrioNews Issue 19.11. “The Political Economy of BSE Testing in Canada”. Myae, A.C. and Goddard, E., and Nilsson, T. (March 2009) at the Canada’s Prion Research Conference (PrP Canada) 2009, Edmonton, Alberta, Canada.12. “Estimation of brand-level demand system and market power for poultry industry: Lilydale case study”. Myae, A.C. and Goddard, E. (May 2008, January 2009) at the Alberta AgEcon Association (AAEA) Conference (2008) Red Deer, Alberta, Canada, and 2nd Annual Graduate Student Conference (2009), Rural Economy Graduate Students’ Association, Edmonton, Alberta, Canada.
• Awarded Best Poster Presentation Award13. "Vegetable distribution in Myanmar and Future Tasks for Developing the Marketing System. Myae et al. 2005. Farming Japan, 39(1), 38-42.
PRACTICAL GUIDES & TEMPLATES
Good Manufacturing Practices (GMP) Toolkit
A practical self-assessment, inspection, and continuous improvement toolkit designed to help food businesses strengthen GMP programs, improve food safety performance, prepare for audits, and support regulatory compliance.
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Food Safety Every Day
Greenilla Catalyst Practical Guide #001
A practical visual guide covering safe food storage, refrigerator management, temperature control, cooking temperatures, spoilage recognition, and everyday food safety habits for households, food entrepreneurs, food handlers, and small food businesses.
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Food Safety Forms
Ready-to-use food safety monitoring and record keeping forms.
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SOP Toolkit
Professional standard operating procedure templates for food processors.
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HACCP Toolkit
Professional HACCP planning, monitoring, verification, and corrective action templates for food processors.
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Traceability & Recall Toolkit
Practical traceability and recall management tools designed to strengthen food safety and regulatory compliance.
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Food Business Startup Toolkit
Step-by-step guides, business planning resources, and regulatory checklists for food entrepreneurs.
FEATURED TRAINING MATERIALS
Food Preservation and Packaging Technology
Module 1: Food Preservation Technology for Specific Products
Practical introduction to food spoilage, preservation principles, packaging functions, and shelf-life protection.
Module 2: Traditional and Modern Preservation Methods
Explore drying, fermentation, pickling, thermal processing, cold storage, and current industry practices.
Module 3: Food Safety Systems and Certification
Comprehensive training on GMP, sanitation, HACCP principles, CCPs, and certification readiness.
Module 4: Compliance and Practical Applications
Labeling requirements, traceability systems, regulatory compliance, and practical product case studies.
Packaging Technology
Labelling Requirements
Traceability & Sustainability
ARTICLES & THOUGHT LEADERSHIP
Fermented Tea Leaves: Myanmar's Culinary Treasure
Food heritage, fermentation science, and market opportunities for Laphet.
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Food Safety Every Day: Smart Storage, Safe Cooking & Better Health
Practical food safety guidance for households and food businesses, covering refrigerator storage, temperature control, cooking temperatures, FIFO practices, and food safety decision-making.
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Packaging Technology Fundamentals
Materials, Functions and Shelf-Life Protection
An essential guide to understanding packaging materials, their functions, barrier properties, and their role in protecting food quality and extending shelf life.
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Coming Soon!
1. Lessons from 6 years as a food manufacturer in Canada
2. Common mistakes made by food startups
3. Assessment on investors and partners before moving forward
4. Building a food safety culture
5. Circular economy opportunities in food processing
6. What I learned from regional and international assignments
Additional articles, guides, case studies, and training resources will be added regularly as part of Greenilla Catalyst's ongoing commitment to knowledge sharing and capacity building.
Let's Build Sustainable Growth Together
Whether you're seeking strategic advice, technical expertise, training support, or collaboration opportunities, Greenilla Catalyst welcomes the opportunity to discuss how we can help you achieve your goals.
Strategic Advisory
Business growth, sustainability, value chain development, and organizational strategy.
Technical Expertise
Food systems, food processing, GMP, HACCP, MSME development, and capacity building.
Partnership Opportunities
International development initiatives, training programs, research, and knowledge-sharing collaborations.
CONTACT INFORMATION
📍 Location
Edmonton, Alberta, Canada
Working globally with organizations in Canada, Asia, and international development contexts.
🌐 Connect Online
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Turning ideas into sustainable growth starts with a conversation.
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GREENILLA CATALYST
Research • Innovation • Sustainability • Capacity Building
Supporting businesses, governments, cooperatives, and development organizations through evidence-based solutions and practical implementation.
© Greenilla Catalyst
Edmonton, Alberta, Canada
Business Consulting • Sustainability • Value Chain Development • International Advisory
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